The 2018 “TAKE DIABETES 2 HEART AWARENESS” campaign is to encourage positive heart health. Due to the drastic effects of diabetes and heart disease in our current society, “TAKE DIABETES 2 HEART” is about inspiring and motivating people living with diabetes and the people and family around them to take positive steps to better heart health.
The aim of the campaign is to encourage open conversations about looking after their health and making positive changes in their lives with the assistance of family and friends and the support of Diabetes Australia.
Diabetes is an epidemic of the 21st Century and one of the biggest challenges confronting the Australian Health system today, around 1.7 million Australians are living with diabetes and many people that are living with it do not know all the facts and where to find help.( Minges KE, Zimmet PZ, Magliano DJ , 2011 ) Understanding diabetes is very critical and this is why this campaign is so important because it is opening the lines of communication for all to ensure the information is transparent and targets the community. 280 Australians develop diabetes every day, that’s one person every five minutes. Through research and studies, it is the fastest growing chronic condition in Australia with more than 100,000 Australians have developing diabetes in the last year. ( diabetes Australia) For every person diagnosed with diabetes there is usually a family member or carer who also ‘lives with diabetes’ every day within the family. That’s an estimated 2.4 million Australians are affected by diabetes every day. (diabetes Australia)
This campaign has used many successful adverting strategies however it has also had some limitations regarding its exposure to the wider community. If you have someone within your family circle or peer group, the information is available generally through their General practitioner, local support group and being actively involved in diabetes Australia. If you don’t have access to someone that is suffering directly, the information may not reach you. To promote something that is coincided so serious in community it needs to start at the grass roots through primary and secondary schools, more television promotion at prime-time periods when families sit and watch television and specific targeting on social media to all age’s groups. Once diabetes or type 2 diabetes has developed generally their health has already started to deteriorate and if the information was provided earlier it would be easier the prevent now rather that tackling the problem when it is already apparent.
All health issues that relate back to our community will burden each and every countries health system. This holistic approach to tackling health problems can be incorporated into other health campaigns , for example “smoking “because it is not only focusing on the smoker, but about the people and family around you , getting the right information and education it encourages a communal approach to tackling the issue together Approaching diabetes in this way has not been done before especially incorporating and confronting heart disease. Breaking the tradition and committing ourselves to understanding the disease, prevention and seeking help making the general public more conscious of their lifestyles and their body
Australian Bureau of Statistics (ABS) 2014. Australian Health Survey: National Aboriginal and Torres Strait Islander Health Measures Survey 2012–13. Canberra: ABS.
Minges KE, Zimmet PZ, Magliano DJ, 2011. Diabetes prevalence and determinants in Indigenous Australian populations: a systematic review. Diabetes Research and Clinical Practice 93:139–149.
k. Corcoran, t. Jowsey, s. Leeder, 2013, ‘one size does not fit all: The different experiences of those with chronic heart failure, type 2 diabetes and chronic obstructive pulmonary disease’ Australian health review, vol:37, iss:31, viewed 24th nov 2019 https://search.informit.com.au/documentSummary;dn=164009969029552;res=IELAPA
L. Philpott, 2019, ‘Diabetes: Let’s talk diabetes: The need for continued conversations’, AJP: he Australian journal of pharmacy, vol:100, iss:1189, viewed 24th nov 2019
Diabetes Australia, 2018,current campaigns, diabetes Australia, viewed 24th nov 2019, <https://www.lib.uts.edu.au/help/referencing/harvard-uts-referencing-guide/sound-video-and-image>
take diabetes 2 heart, 2018,share the love, diabetes Australia, viewed 24th nov 2019, <https://takediabetes2heart.com.au/sharethelove/>