To begin with, Indonesian tobacco companies are using advertising to stimulate western counterparts. (1999) There are many advertising on the side of the road to promote tobacco. Although more ambiguous than imagined, the effect is nevertheless negative. People pass by the road everyday would see those advertisement and thinking that smoking is okay because it is everywhere.

   It is hard for local clinic to practice smoking free education since there are so many obstacles, which gives more space for the tobacco business and advertisement. Indonesia is considered a advertising paradise since there is hardly any regulations and restrictions involved. (2008)There are no warnings or any kind of image demonstrates the disease cause by smoking. In the section: Youth masculinity: the pleasure of the crowd and identity seeking(2008), demonstrates a way to promote smoking by encouraging young adults to find where they belong to. Usually the scene includes young men sitting around together, sharing cigarettes. Most of the young male smokers at university do follow this habit of having a cigarette after lunch or dinner at the cafeteria, and for them it is a free time to socialize and have a conversation. However, the false advertisement makes them believe that having a cigarette is a must, there are other ways to make friends and find out where they belong to.  There was a campaign that made by local Indonesia designer and UTS that promotes a healthier lifestyle, and more local designers should involve in promoting anti-smoking. They can be designing some activities for the university students to have after class instead of gather around and smoke. Also, there could be education system to design and to collaborate with local clinic to help with more young smokers. The environment that created by the tobacco business is effecting health issues of Indonesian, but designers can help with the situations in many ways. There are certainly pressure coming from the government because ten percent of the income comes from tobacco business. Nevertheless, it’s not impossible to make a brighter future for Indonesia.

Reference list:

Reynolds C. 1999, ‘Tobacco advertising in Indonesia: “the defining characteristics for success”, Tobacco Control, n.d., First, 20th December 2019, <>

Nichter M. 2008, ‘Reading culture from tobacco advertisements in Indonesia.’, University of Arizona, n.d., First, 20th Dcember 2019, <>

CM Best. K Sun. 2007, ‘Paternal smoking and increased risk of child malnutrition among families in rural Indonesia.’ , AD WATCH, vol. 88, First, 20th December 2019, <>

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