The special region of Yogyakarta is the home of Javanese fine art and culture with significant cultural and education centres. The advertising environment is described as “advertiser’s paradise”. (Nichter M, Padmawati S, Danardono M 2009). On our recent visit to Yogyakarta, it is relevant that they are proud local artists who fill the streets with beautifully handcrafted arts and street art.
Tobacco advertising is a significant component in Yogyakarta, with a vast majority of advertising on banners, shop fronts, bus shelters, newspapers and Billboards. The tobacco companies are heavily involved with celebrations and events such as culture, sporting and music events with major international artists such as Alicia Keys, Kelly Clarkson. In 2008 Alicia Keys had responded to an antismoking group who pulled her out. Key’s said she was unaware of the tobacco endorsements and was unappreciative of it. “I am an unyielding advocate for the well-being of children around the world and do not condone or endorse smoking”. (Gina S 2008) Which was the ordered to be taken down, and all A Mild cigarettes advertisement on promotions to be removed.
Although in 2012, the Indonesian government adopted a tobacco control regulation which has limitations in advertising. (The conversation 2018) Most design activists in Indonesia are dealing with issues because of little awareness and understanding with the help of education awareness and health programs factors within the fields of art and design these issues could be achievable.
On our recent visit speaking with Novaldy, he had assured us that trying to control tobacco is merely impossible in this country. Novaldy says “The best way to get through to people is not to tell them that tobacco isn’t good and is unhealthy. Because they will resist and a revolution will start again” The best source of outcome would be to try and find new solutions and ways in tobacco usages as it is one of the country’s most significant fields of growth. Smoking isn’t a habit; it is a cultural trend.
There are alternative ways to use tobacco, working along side designers, scientist, and eco-design business creating alternative products such as clothing and natural dyes can be designed and created. Tyton Bieoenregy form North Carolina has been working on with tobacco as a source for biofuel and oil. Tyton says they have now figured out ways to use as jet fuel! (Dan Nosowits 2016) The plant is also inexpensive to grow and can be harvest up to three times a year with significant growth rates. Tobacco remains the largest non-food crop on Earth as more countries are kicking the cigarette habits and embracing healthier lifestyles and alternatives tobacco could reaffirm the leafy plant’s cash crop status in the future. (Emily Demarest 2015)
Dan Nosowits 2016, Modern farmer: Amazing use for tobacco besides smoking it: Jet Fuel (Seriously) <https://modernfarmer.com/2016/03/tobacco-jet-fuel/>
(Emily Demarest 2015, Tyton Brings New Future to Tobacco as Sustainable Biofuel, online articall, viewed 20 December < https://agfundernews.com/tyton-brings-new-future-to-tobacco-as-sustainable-biofuel.html>
Gina Serpe 2008, Alicia’s Smoking Promotions Hit Wrong Key, viewed 20 December <https://www.eonline.com/au/news/21515/alicia-s-smoking-promotions-hit-wrong-key>
Nichter M, Padmawati S, Danardono M 2009, Reading culture from tobacco advertisements in Indonesia Tobacco Control, online journal, viewed 20 December <https://tobaccocontrol.bmj.com/content/18/2/98.citation-tools>
The conversation 2018, Tobacco company in Indonesia skirts regulation, uses music concerts and social media for marketing, online article, viewed 20 December <http://theconversation.com/tobacco-company-in-indonesia-skirts-regulation-uses-music-concerts-and-social-media-for-marketing-93206>