Post D: Tobacco culture in Indonesia – “What about the youth”

The tobacco and cigarette industry and Indonesia have had such a long history it has become intertwined with the culture of the country, being one of the biggest industries within Indonesia and the second largest in all of Asia just behind China it supplies 96% of Indonesia’s national excise total. What does this mean for the youth of the country, with the legal minimum age of smoking being 18 this has really no control over how easily tobacco and cigarettes are accessible to the youth of the country. The industry remains largely unregulated especially in remote farming areas where the production of large amounts of tobacco occurs and for this reason it can be easily obtained. In those areas children as young as 8 can buy a single cigarette from the road side house for a couple of cents.  It has been documented that one in five children aged between 12 and 15 smoke and have access to tobacco and cigarettes through family, their community village and their social circle.

To tackle this epidemic, we have to look at ways the youth and nation can be supported through other industries within the country. It is a known fact that direct tobacco advertising is still allowed, and the countries youngest generation are still exposed to this, they see it in shops, billboards, TV commercials and social media. The other major promotion is through sponsorship for music festivals and sporting events, because this money is available, local communities can support underprivileged schools and provide funding for poorer families in the area that are not provided for by their own National Government. This is why many refuses to change the current status quo and ignored the problems, many communities need this type of sponsorship to survive and the financial aid outweighs the health concerns.

Education is the second biggest change that needs to occur, they need to know and be given information about the harmful effects of smoking and change the idea that smoking is “cool” to smoking can “kill”. Advertising Models of this are beginning in the country for example, the Indonesians Heart Foundation’s keren tanpa rokok and “smoke-free agents” movement. However, having positive solutions in place without support from Government and government officials, limits the overall effect of the campaign.

This map shows where Yogyakarta is situated to other regions of Indonesia, all which obtain high use of tobacco.

In review living in an environment where smoking is the norm, it is not only the governments responsibility to change the concept that smoking is ok, it getting the information out and changing individuals mindset and stopping it before it gets out of control.


Nathalia. T 2018, ‘Disneyland for Big Tobacco’: how Indonesia’s lax smoking laws are helping next generation to get hooked, The Conversation, viewed on 27th  November 2019, <;.

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Post B: take diabetes 2 heart

The 2018 “TAKE DIABETES 2 HEART AWARENESS” campaign is to encourage positive heart health. Due to the drastic effects of diabetes and heart disease in our current society, “TAKE DIABETES 2 HEART” is about inspiring and motivating people living with diabetes and the people and family around them to take positive steps to better heart health.

The aim of the campaign is to encourage open conversations about looking after their health and making positive changes in their lives with the assistance of family and friends and the support of Diabetes Australia.

Diabetes is an epidemic of the 21st Century and one of the biggest challenges confronting the Australian Health system today, around 1.7 million Australians are living with diabetes and many people that are living with it do not know all the facts and where to find help.( Minges KE, Zimmet PZ, Magliano DJ , 2011 ) Understanding diabetes is very critical and this is why this campaign is so important because it is opening the lines of communication for all to ensure the information is transparent and targets the community. 280 Australians develop diabetes every day, that’s one person every five minutes. Through research and studies, it is the fastest growing chronic condition in Australia with more than 100,000 Australians have developing diabetes in the last year. ( diabetes Australia) For every person diagnosed with diabetes there is usually a family member or carer who also ‘lives with diabetes’ every day within the family. That’s an estimated 2.4 million Australians are affected by diabetes every day. (diabetes Australia)

This campaign has used many successful adverting strategies however it has also had some limitations regarding its exposure to the wider community. If you have someone within your family circle or peer group, the information is available generally through their General practitioner, local support group and being actively involved in diabetes Australia. If you don’t have access to someone that is suffering directly, the information may not reach you. To promote something that is coincided so serious in community it needs to start at the grass roots through primary and secondary schools, more television promotion at prime-time periods when families sit and watch television and specific targeting on social media to all age’s groups. Once diabetes or type 2 diabetes has developed generally their health has already started to deteriorate and if the information was provided earlier it would be easier the prevent now rather that tackling the problem when it is already apparent.

All health issues that relate back to our community will burden each and every countries health system. This  holistic approach to tackling health problems can be incorporated into other health campaigns , for example “smoking “because it is not only focusing on the smoker, but about the people and family  around you , getting the right information and education it encourages a communal approach to tackling the issue together Approaching diabetes in this way has not been done before especially incorporating and confronting heart disease. Breaking the tradition and committing ourselves to understanding the disease, prevention and seeking help making the general public more conscious of their lifestyles and their body


Australian Bureau of Statistics (ABS) 2014. Australian Health Survey: National Aboriginal and Torres Strait Islander Health Measures Survey 2012–13. Canberra: ABS.

Minges KE, Zimmet PZ, Magliano DJ, 2011. Diabetes prevalence and determinants in Indigenous Australian populations: a systematic review. Diabetes Research and Clinical Practice 93:139–149.

k. Corcoran, t. Jowsey, s. Leeder, 2013,  ‘one size does not fit all: The different experiences of those with chronic heart failure, type 2 diabetes and chronic obstructive pulmonary disease’ Australian health review, vol:37, iss:31, viewed 24th nov 2019;dn=164009969029552;res=IELAPA

L. Philpott, 2019,  ‘Diabetes: Let’s talk diabetes: The need for continued conversations’, AJP: he Australian journal of pharmacy, vol:100, iss:1189, viewed 24th nov 2019


Diabetes Australia, 2018,current campaigns, diabetes Australia, viewed 24th nov 2019, <>

take diabetes 2 heart, 2018,share the love,  diabetes Australia, viewed 24th nov 2019, <>