POST C: Daily Life and Design.

For my interview I was lucky enough to interview Kimberly, originally from Jakarta, Indonesia she moved to Australia as it was seen by her and her family as a better education, and now studies Architecture at UTS.

To start of with I asked a few general questions about culture and life on the street in jakarta , I asked about how they use public space:

“Public space is used to build shopping malls as people tend to hang out at malls. There’s almost no place in the street to hang around, as it is not a very safe area.”

I also asked about how a typical day would be living in Jakarta, and if anything is different or similar between life in Australia and Indonesia.

“The campuses around jakarta are usually located near the malls so that people will hang out at the malls after classes. Its slightly different from Australian’s life style as i have to work here and do everything myself like doing my laundry, catching public transport, whereas in Indonesia we have maid and driver of our own. “


I found these two questions really interesting, which seems from the answers as if pretty much of the social life in Indonesia is around the malls. ( for youth anyway)

To move on from these more general questions I wanted to ask her more about her experience with design in Indonesia since she is involved in design in her culture, I asked what her favourite designer was from indonesia and she said it was a group of Architects called Willis Architects located in Jakarta. The reason for this choice was:

“They designed a lot of famous restaurants in indonesia, jakarta and bali in particular.”

“I love the way they designed it and the material they chose.”

(Wills & Kusuma, 2015)
(Wills & Kusuma, 2015)

They have designed such interiors such as the Ocha Bella(), which in the names means East meets West, and the materials they chose reflects this heavily in the design.These architects are creating fantastic interiors and buildings, symbolising the rise of indonesian architecture, alongside its art and design(Wills & Kusuma, 2015). There is a distinct western influence in most of the design they do , when I asked kimberly if there was an increasing influence from the Western world on the culture/design in Indonesia she said:

“They do influence Indonesia in those areas, such as the modern building and interior design. However, in the recent years, people to start combining our own culture (such as batik) with the western world resulting in a distinct outcome.”

I think Batik is an interesting example although the process it is made with remains the traditions using a negative dye process, the patterns have adapted over time which  can portray designs from fairy tales and movies.(Hollie,G. 1982) and even now the Indonesians are doing Batik Friday, there version of casual friday.(Hasyim Widhiarto, 2011)

I also found a unique difference between the street scapes of Australia and Jakarta with my last question asking to describe both Australia And Indonesia in 5 words or less:

Australia: Democratic. Free. Independent. Settle. Safe. Laid back.

Jakarta: Beautiful. Hierarchy. Patriotism. Developing. Social gap. Busy.


Wills & Kusuma, 2015. “Works – Viewed 01/05/2015<>

Hasyim Widhiarto, 2011, “ Administration calls for all-in batik day this Friday” Viewed 01/05/2015,<>

Hollie,G. 1982, “Indonesian batik: artistry by design.”The New York Times, July 11, 1982, Vol.131, Accessed 01/05/2015

POST B: The Inglorious Fruits And Vegtables


Have you ever gone into the supermarket to buy fruits or vegetables and sorted out the produce until you found the “perfect” specimen, only to discard the ugly and deformed fruit? Well you’re not alone many of us do it and it accounts for up to 40% of food wastage(Wang, L. 2013). But half the time we don’t even get the choice, Supermarkets have an aesthetics test, and if it does not meet the “norm” of look and colour regardless of edibility, it gets thrown away.

 We just dump tonnes and tonnes of fruit. If it didn’t have to look perfect, more would go into the boxes.

Donna Duncan, Citrus grower (Wilson, C. 2014)

Its not only the fruit and vegetables that go to waste in this process, it’s also the water, labour, chemicals and soil fertility also get wasted in the process of discarding “ugly” fruit which sounds ridiculous when you put it that way, but somewhere along the line we developed a culture of having to have the perfect fruit and vegetables in our supermarkets and as a result it is now a major problem.(Wilson, C. 2014)

One of the largest supermarkets in France Intermarche has sparked a trend around the world and even in their large supermarkets with its campaign, campaign called the inglorious fruits and vegetables, which means they have stopped discarding “ugly fruit” and sell it at a 30% cheaper price. This concept is in no way revolutionary, but the way its sold that’s genius.

The inglorious fruits and vegetable campaign turns the fruit into fun and playful posters Such as the Grotesque apple, the ridiculous potato, the hideous orange and the failed lemon, which are bright colourful and playful, drawing peoples attention to the problem. (FillipoCosintino, 2014)

Not only did they just sell the fruit, the Supermarket also engaged with customers by making fruit juices and soups, to show customers that they were just as good as the others. The campaign was a huge success with 1.2 tons of average sale per store in the first two days, with 24% traffic increase within the store.(FillipoCosintino, 2014) 

This waste initiative has cause a bit of criticism and questions around the topic, such as “ whether selling it for cheaper is giving the wrong connotations?” or “ would the other fruit then become old and unusable because it wasn’t getting used?, but the CEO of Oz harvest, Ronni Kahn who experiences food waste and actively engages in reducing it every day says”its a step in the right direction”. (Wilson, C. 2014)

Because of this campaign, and how successful it was, it has started a trend of supermarkets around the world doing it, in Australia Harris farm Markets and now woolworths(Woolworths,2015), with their Odd Bunch Campaign they have been started to try and combat the food waste crisis. Although these companies are taking a different approach to the idea, all draw attention to the food waste in this world, and help growers sell more stock.


FillipoCosintino, 2014,Inglorious Fruits and Vegetables, Viewed 25th April 2015, <>

Smoke Free Kids 2015, Industry Watch Industry Profiles Policy Interference Marketing FCTC Article 5.3 Case Studies More Resources Case Studies Indonesia: Tobacco Control Advocates Expose Corruption after Tobacco Clause Found Missing from the National Health Bill viewed April, 22nd 2015, <;.

Wilson, C. 2014, Campaign for ugly fruits aims to end food waste, ABC, viewed April, 24th 2015, <;. 

Wang, L. 2013, “UK Report Finds Up To 40% of All Fruit and Vegetables Are Wasted Because of “Ugliness”, Viewed 20th April 2015, <>

Woolworths,2015. “the-odd-bunch”, viewed 22nd April 2015,<>

POST D: Sex Lies and Cigarettes

Warren Buffet once described the cigarette as the perfect product saying “ you can make it for a penny, sell it for a dollar and it’s addictive”(Vanguard. 2011.) but this statement is becoming less and less true in the developed world, with heavy taxes imposed on cigarettes due to knowledge and education around the danger of smoking, tobacco companies are losing major profits and popularity within the developed world. So what they came up with was a tactic to target an aggressive campaign in developing countries such as Indonesia, where no laws or restriction exist in regards to smoking, which gives tobacco companies ultimate power over consumers.

In Indonesia its like going back in time, with tobacco ads blanketing the streets, tv’s and major events such as the nation soccer league and music events like  flo Rida, black eyed peas, smashing pumpkins,muse, and slash all being sponsored by major cigarette companies. From this you can see why Indonesia is becoming the new Marlboro Country with over 400,000 smoking related deaths each year. (Vanguard. 2011.)

The major problem that exists in indonesia are the unethical practices they use in advertising,which Masli – Former advertising executive for philip morris – marlboro cigarette companie say the are targeting children as young as 14 in these campaigns, presenting smoking as youthful and cool (Vanguard. 2011.), not only advertisements are to blame, they also use tactics of selling single cigarettes for as much as 5 cents each, which is like candy in attracting young smokers and uses stalls that can be found directly outside schools. With no legal age to buy cigarettes, it is typical in Indonesian culture for kids as young as 5 to start smoking to fit in and feel “free”.(SBS. 2015.)

But the unethical practices don’t stop there not only do they lie about targeting children, they also hide important information about the health risks, for example in an Indonesian health bill, the clause that smoking is addictive, was removed before it was signed by the president, stirring up allegations of corruption(Smoke Free Kids 2015)(Vanguard. 2011). The government do not seem to be very interested in stopping this industry, unless viral videos such as the smoking baby become bad publicity, using the excuse that its a vital industry that employs over a million workers, ignoring the fact that they are spending millions in health care as a result.(Vanguard. 2011)

The resistance is starting to grow in Indonesia as activists like Ita Rama are actively involved in the community, educating students about the dangers of smoking which is the first time they have heard smoking is dangerous. The struggle will be strenuous and long, with an already addicted nation where will the future lie for Indonesia?


Dunhill Cigarette TV Commercial 2013 -HD – YouTube. 2015. Dunhill Cigarette TV Commercial 2013 -HD – YouTube. [ONLINE] Available at: [Accessed 01 May 2015].

SBS. 2015. Smoke Alarm, [ONLINE] Available at: [Accessed 01 May 2015].

Smoke Free Kids 2015, Indonesia: Tobacco Control Advocates Expose Corruption after Tobacco Clause Found Missing from the National Health Bill viewed April, 22nd 2015, <

Vanguard. 2011. Sex, Lies and Cigarettes. [Online Video],28 Jun. 2011. Available from: [Accessed: 22 April 2015].

POST A: Indonesian Culture and Street Art

(Indonesian Street Collective, 2015)
(Indonesian Street Collective, 2015)

Street art in Indonesia has matched global growth accelerating from 1990 – now. This was around the Raformasi period (LEE, D 2013), a time of economic crisis in the region, political chaos and bloody confrontations that led to the downfall of Soeharto’s 30 year reign.

Between 1998 and 2003 street art was largely more political, driven by the student movements and protests at this time. After the fall of Soeharto’s reign marked a new freedom of expression(LEE, D 2013), beginning a new era of creativity that would transformed Indonesia’s cultural scene, with cities such as Yogykarta becoming a hub for art, design and culture.(LEE, D 2013)


These days Yogyakarta is plastered with street art in many forms, whether socio-political or just for pure self expression just as most cities in the world are. But unlike most cities the freedom is more apparent , this is highlighted in an exhibition held from July to August in 2010, the Salihara gallery in South Jakarta, hosted an exhibition entitled Wall Street Arts. The exhibition featured seven artists from Indonesia and six artists from France. one of the most memorable moments was a mural painted on an overpass across the road from the South Jakarta’s prestigious Cilandak Town Square. The Mural was a collaborative project between French and Indonesian artists that was sanctioned off and protected by the local police while they defaced public property for the event. The french artists stunned compared to Paris where they are hunted and hold marginal positions in French society. They were to see to the spatial and cultural openness that Indonesian street artists enjoy. (LEE, D 2013)


Popo one of the most prolific street artists in Indonesia believe that “any graffiti, from the most primitive signature to the highly elaborate tags that follow global graffiti styles and conventions, could be considered street art as long as there is a discernible aesthetic to it. One does not have to be an artist to make street art. Anyone can do it.”  For these events many gatherings occur throughout the year, with many gatherings of youth’s sticking together and forming groups such as the Anti Tank Project, most of which talk about political issues in their everyday life(MOCA, 2013,). Community is a a major part of the street culture, with most of them meeting online, or through websites and facebook groups such as the indonesian street collective.


Apart from the local youth culture and street “artists” like POPO, Indonesian street art also has commercial aspect to it on a global scale. An artists who demonstrates this is Eko Nugroho a Post Raformasi artist who mixes pop influences with Indonesian Motifs, touching on issues of identity and democracy(Kolesnikov-Jessop, Sonia. ) much like the work of Camille Rose Garcia an American artists who uses Disney inspired pop culture references to make social commentary.


Nugroho-  ”I like strong visuals. I’ve never used such strong colors before, sometime they are hurting the eyes, but the underlying idea is still about democracy and the freedom,” (Kolesnikov-Jessop, Sonia.)


Nugroho has collaborated with some major artists around the world, but one project that stands out to me is the collaboration between Nugroho and Luis Vuitton where the creature portrayed on this scarf is “a compilation of the democratic idea’s in Indonesia, colorful and complicated, a symbol of today’s society,” Mr. Nugroho said in a recent interview in Singapore. ”Our democracy is still very young, not fixed yet.”  and to put those political views into the world stage is a mighty feat.(Kolesnikov-Jessop, Sonia. )

(Hamdani,S, 2013)
(Hamdani,S, 2013)


I have only touched the surface of street art and the growing freedom and popularity of it in Indonesian culture, but am very interested in how it shows the development of a free and artistic nation.


Indonesian Stret Art Database, 2015, Viewed 30th April 2015 <>

LEE, D 2013, ”Anybody Can Do It’: Aesthetic Empowerment, Urban Citizenship, and the Naturalization of Indonesian Graffiti and Street Art’, City & Society, vol. 25, no. 3, pp. 304-327. Available from: 10.1111/ciso.12024. [28th april 2015].

MOCA, 2013, “Global Street Art – Jogja – Art In The Streets – MOCAtv”, Viewed 27th, April 2015, <>

Kolesnikov-Jessop, Sonia. “Street Artist Mixes Pop With Motifs of Indonesia.” New York Times 18 Sept. 2013: NA(L). Expanded Academic ASAP, Viewed 28th may 2015 <>

HamdaniS, 2013, “Louis Vuitton Draws on Indonesian Artistic Talent”, viewed 28th April 2015, <;