To an extent design is shaped by local context as it is a natural response to the current trends of social, political and environmental context. These contexts change the shape of design for the current needs making it more accessible to those targeted for. It creates an innovative way for designers to continually work creative ways in making a successful design.
While design in cities may focus on the visual aspects of consumerism, others tend to create attention towards the need to live. Indonesia and its tobacco advertisements are an example of design focusing on both visual and the idea for the ‘need to live’. Social aspects of smoking are an important factor in influencing tobacco users, further highlighting the emphasis on its advertising focus towards young, cool, sporty men as a few of the ideas used to promote tobacco companies.
Reference:
Site:
Public Radio International 2012, The Number of Children Smoking In Indonesia is Getting Out of Control, viewed 15th February 2017,<https://www.pri.org/stories/number-children-smoking-indonesia-getting-out-control>
Jakarta Globe 2013, Smoking Among Minors Still a Major Problem in Indonesia, viewed on the 15th February 2017,<http://jakartaglobe.id/news/smoking-among-minors-still-a-major-problem-in-indonesia/>
Vital Strategies 2017, viewed on 13th February 2017, <https://www.vitalstrategies.org/>
Jakarta Post 2016, Indonesia on track to world’s highest smoking rates, Jakarta, viewed 9 February 2017, <http://www.thejakartapost.com/news/2016/06/01/indonesia-on-track-to-worlds-highest-smoking-rates.html>
Vital Strategies – Tobacco Atlas 2015, Country Fact Sheet – Indonesia, viewed 9 February 2017, < http://www.tobaccoatlas.org/country-data/indonesia/>
Readings:
Kharisma Rasa Indonesia 2007, That Charismatic Indonesian Feeling’: Cigarette Billboard advertising in the city of Yogyakarta, pp. 2
Images:
[1] Rachel Hansen